E-Commerce business in Poland
Poland is the largest economy in Central Europe. Since joining the EU in 2004, the country got rapidly economic growth and living standards. At the same time, Poland has increased the own production which effect the local market development. The economy statistics are: GDP, current US billion: 596, Per capita US: 15,684 and GDP growth is 2.7 percent. Those all growth and active economy gives opportunities for e-commerce industry development. E-commerce growth is driven by easy and affordable access to the internet through multiple tools, comfortable online purchasing platforms, and customer-friendly regulations. The pandemic situation stimulated buyer’s interest, which in turn accelerated the development of new e-commerce initiatives, especially enhancing the focus on customers service and automation of processes, including application of artificial intelligence (AI). In 2020, e-commerce grew by 35%, compared to a 16% growth rate in the previous year. According to PwC analysis, the value of the market reached a total of $26 billion in 2020. The market is expected to experience an estimated 12% year on year growth for the next five years and is expected to reach $42.3 billion in 2026. In 2020, Poland’s online sales totaled 14% of all retail sales, which was significantly lower than the EU average. In the first quarter of 2021, when shopping centers reopened, online sales declined to 9.5% of the retail sales. However, in 2026, e-commerce is expected to account for 20% of all retail sales.
The biggest part of taking from Amazon for e commerce business in Poland. Customers in Poland can start shopping on Amazon.pl, with low price on more then million products. This give chance for local market the new cargo and delivery companies being able to partner with Amazon and working in local market. In 2020, BITE Consulting Services has launched the GLEX delivery brand in Poland. The main point is using those e commerce opportunities for delivery earn. The GLEX brand currently working in Azerbaijan market and delivering from Turkey and Poland e commerce products. At the same time, company growth business area to Europe markets. Those give additional chance for Amazon customers being able to use delivery services for Poland and Azerbaijan market. Being able to work international marker as a Polish company, shows the economical growth in Poland market for e commerce industry.
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